To bring the launch of Popeyes’ Pickle Chicken Sandwich into the digital zeitgeist, the brand partnered with Fortnite and dropped a branded virtual restaurant inside the popular Murder Mystery Island. Gamers who entered the island, snapped a photo at the Popeyes location, and shared it on Twitter using #PopeyesPickleQuestCoupon were rewarded with a real-world coupon for the new sandwich, blending digital play with drive-thru cravings.
My role? Own community management and fan engagement across the entire activation window.
Live Community Management via Sprinklr
I was on the frontlines — monitoring, managing, and responding to fans across Twitter/X using Sprinklr. Every chicken-loving gamer, every question about coupons, every spicy meme got a response that stayed true to the brand’s voice: warm, cheeky, and in the game.
In-Depth Social Listening
I used keyword tracking and sentiment analysis to capture the full scope of audience reaction — from Fortnite creators sharing their gameplay to fans celebrating their Popeyes coupons (and a few wondering how to find the restaurant). Real-time insights helped us stay responsive and optimize engagement on the fly.
Post-Event Insights & Reporting
I created a post-campaign recap deck summarizing key takeaways:
- Volume and tone of social conversation
- Top-performing posts and influencer engagement
- Creative community reactions (yes, there were memes)
- Actionable learnings for future activations that cross digital and IRL touchpoints.
The campaign brought Popeyes into the Fortnite multiverse and into conversations across gaming Twitter and TikTok. My community management helped the brand stay responsive, human, and buzzworthy throughout a fast-moving, culturally rich moment. The effort showed how a fried chicken sandwich, a pickle skin, and some well-timed tweets can generate real hype, and real foot traffic.