Topgolf

background

For three years, I’ve worked closely with the team at Topgolf to bring their brand to life on social; helping shape how they show up in culture, connect with players, and keep the energy high online. From national campaigns and LTOs to gameplay launches and day-to-day content, I’ve been part of building a voice that’s just as fun, bold, and social as the venues themselves.

process

My role lives at the intersection of strategy, creativity, and internet instinct. Here’s what that looks like:

Real-Time Opportunity Spotting
I actively monitored social trends, pop culture moments, and brand-relevant conversations to identify real-time content opportunities. Whether it was a viral meme format or a trending sound, I flagged and pitched ways for Topgolf to enter the conversation quickly and authentically.
Bi-Weekly Inspiration Decks
Every two weeks, I delivered content inspiration decks packed with memes, emerging formats, and net-new creative ideas, all tailored to Topgolf’s brand tone, audience, and marketing priorities. These decks acted as a springboard for upcoming content and campaign moments.
Quarterly Strategy Alignment
I contributed to Topgolf’s quarterly social planning by aligning content priorities with broader brand initiatives. This included platform-specific strategies, audience insights, channel roles, and tactical guidance to ensure consistency and impact across touchpoints.
Content Creation
I wrote social-first copy, brainstormed post concepts, and developed video and static content ranging from reactive memes to evergreen storytelling. I collaborated closely with designers and editors to ensure every piece felt native to the platform and true to Topgolf’s personality.
Creator & Influencer Coordination
I managed the end-to-end creator process, from sourcing and vetting talent to building content briefs, delivering feedback, and ensuring content hit deadlines. I prioritized finding creators who naturally aligned with the brand and could bring a playful, Topgolf-flavored spin to their work.

impact & reception

I’ve helped Topgolf become faster, funnier, and more culturally relevant on social. We’ve rolled out new games and promos with content that sticks, built out a playbook of platform-native formats, and grown a strong bench of creators who genuinely love the brand. The result? Higher engagement, better content, and a brand that’s always part of the conversation.