strategy

I build strategy that resonates by challenging formulas, not following them. My experience spans social, brand, shopper, and comms strategy across 18 agencies—from global giants to indie collectives—sharpening my ability to shift gears and plug into any team fast. I ask sharper questions, stress-test ideas, and bring structure to chaos. No fluff. Just smart, human strategy with heart.

Approaching marketing through research
and method-driven investigation.

01

Observation

Involves carefully observing the market and its various components, such as customer behavior, trends, and patterns. Gather preliminary information about the market and identify areas that require further investigation.

02

Deconstruction

Breaking down the information collected in the observation phase into smaller components. This helps identify patterns and trends that may be missed during the initial observation phase and aids in gaining a deeper understanding of the market and its underlying dynamics.

03

Exploration

In-depth research into the various components broken down in deconstruction. The objective of this step is to gather as much information as possible to develop a comprehensive understanding of the market.

04

Planning

Analyzing the information gathered during the previous steps and developing a plan based on findings. This includes identifying target audiences, developing marketing messages, and identifying appropriate marketing channels. 

05

Testing

Implementing the marketing plan and measuring its effectiveness. This may include tracking customer responses to marketing messages, analyzing sales data, and measuring the success of marketing campaigns. The objective of this step is to evaluate the effectiveness of the marketing plan and identify areas for improvement. 

SOME AGENCIES I'VE PARTNERED WITH

SOME BRANDS I'VE WORKED WITH